Do Las Vegas Businesses Need Evergreen Content?

What is Evergreen Content?

Evergreen content is marketing material that doesn’t lose its value as advertising material over time. This type of content continues to bring in traffic, leads, and sales without needing constant updates. Of course, the phrase ‘evergreen content’ references evergreen trees & their famous freshness, endurance through the seasons & longevity.

Simply existing as a form of advertising doesn’t make content evergreen. The true key for any type of content to have enough lasting power to be considered evergreen is timeless quality. In the same way great singing makes a song still resonate years after it’s released, true evergreen content must be  created with a fundamentally high level of quality.

It doesn’t chase trends. It doesn’t rely on fads or play off current events.  In terms of photos this means true to life, sharp & professionally lit images that will look  relevant & appealing many years from now.

Professional Photos Make A Very Real Difference

Full disclosure, I did take all 3 of these images of this watch. 

The first two were taken with an iPhone to replicate various levels of low photo quality we often see online. The last one was taken using my camera, lighting & editing. Of course, the watch is just a “for example”. Regardless of what you sell, I can get some great photos for you. 

A blurry & harshly lit photo of a watch taken with a phone. Its purpose is to show the results of not hiring a professional photographer.

I’ve seen photos of low quality like  this used on business websites & social media. It’s honestly not good enough. 

A cell snapshot of a watch taken with a phone, meant to show how a phone fails to deliver professional results.

This is better and perhaps good enough if it’s a private seller on eBay but it still is not suitable for business use. 

A professionally photographed watch meant to showcase the detail amateur phone photos are unable to achieve.

This is an evergreen photo. A business can use images  like this in a variety of ways for a long time. 

Why Professional Photography is Evergreen

Builds Long Term Trust

Did you know poor image quality causes 94% of website visitors to distrust a website? (based on Stanford research) Amateur phone pics taken as an afterthought perform poorly when it comes to establishing a connection with consumers. It’s just a poor business practice to use DIY photos. Professional photography maintains a  consistent look that signals to potential customers that you’re a business that puts effort & care into your product. The trust you build by using high quality photos continues to pay off years down the line.

Works Across Multiple Platforms

The  photos you invest in can be repurposed for your website, email campaigns, online ads, social media, print materials, and even trade shows. One photoshoot creates marketing fuel for every channel you use. Photos that are evergreen can survive things that expose poor quality pics like compression & small screens. This matters, especially considering 79% of smartphone users make purchases with their phones.

Improves SEO

Clear, high quality images not only improve customer experience but also help your business rank higher in search results. Alt text, optimized file names, and professional visuals all play a role in long term SEO performance. This is the type of usefulness that counts as evergreen content, helping to  improve your website’s search results up to 43%.

Increases Sales Over Time

Online shoppers are far more likely to buy when they can accurately see what they’re getting; it only makes sense.  In fact, 67% of consumers consider image quality very important. (MGD Advertising survey results)  A different survey by VWO shows that 90% of shoppers confirmed images quality impacts their spending habits. Professional photography keeps your listings strong for years, without the need for constant reinvention.

An infographic listing several use cases of photos as evergreen content. List includes google business, websites, e commerce, social media, reviews, and print.

What The ROI of Evergreen Product Photos Means to You:

Given the all of the above information, one thing should be certain: Numbers do not lie. 

As a business owner in Las Vegas, professional photography should be seen as an investment, not an expense. While ad campaigns have a start and end date, product photos stay live on your website, social and e-commerce listings indefinitely. Every visitor who sees them is another chance to convert; whether it’s the day after your photoshoot or five years later.

For you as a Las Vegas business owner, using evergreen content isn’t just a matter of aesthetics for aesthetics sake. It’s a way to make your business stand out and grow in a highly competitive market. To outperform your competitors, your content needs to create consumer trust, offer more perceived value, and look more appealing. Using evergreen content is a huge step in achieving that goal.

This is especially important if it’s a new business; investing in promotional assets like professional photos give you the most “bang for your buck” for your advertising money.

If you’re ready to take your business’s online presence to the next level, now is the time to invest in content that never stops working. A single session with me can provide you with high quality images you’ll use over and over again on your website, social media, print materials, and beyond.

To book a shoot, you can find me through the info below.